Privacy Policy

Your privacy matters to us. This privacy policy explains how Chapter Holding B.V. processes personal data collected through our website chapter.works, why we use this data, and what rights you have under the General Data Protection Regulation (GDPR). If you have questions, you can always contact us at info@chapter.works.

1. Who we are

Chapter Holding B.V.
Fred Roeskestraat 115
1076 EE Amsterdam
KvK 84477733
Email: info@chapter.works

Chapter Holding B.V. is the controller responsible for processing your personal data in accordance with the GDPR and all applicable privacy legislation.

2. When this privacy policy applies

This privacy policy applies to all personal data collected when you:

  • Visit our website
  • Fill in a form (such as “Book a Demo”, “Schedule a Call” or “Contact Us”)
  • Sign up for content, newsletters or events
  • Engage with our marketing communications
  • Interact with embedded tools on our website (analytics, cookies, or tracking technologies)

This policy applies only to our website. If our site links to third-party pages or platforms, their policies apply when you visit them.

We may update this policy from time to time. The latest version will always be available on www.chapter.works.


3. What data we collect

We only collect the personal data necessary to operate our website, communicate with you and improve your experience. This includes:

3.1 Data you provide directly

For example:

  • Name and contact details
  • Company information
  • Form submissions (demo request, call scheduling, contact forms)
  • Newsletter sign-ups
  • Any message or information you choose to share with us

3.2 Automatically collected data

When you visit our website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device type
  • Pages visited
  • Time spent on pages
  • Referring URLs
  • Cookie and tracking preferences

We collect this to ensure the website works properly, maintain security and improve performance.

3.3 Data from analytics or marketing tools

If you consent to analytics or marketing cookies, we may receive additional data from tools such as:

  • Google Analytics 4
  • LinkedIn Insight Tag
  • HubSpot
  • Leadinfo
  • Promptwatch (website analytics only)

These tools help us understand how visitors engage with our content and which marketing channels are effective. They do not give us direct access to personal data unless you fill out a form.

For details, see our Cookie Policy.

4. Why we process your data

We process your data only for purposes that are necessary, proportionate and lawful. This includes:

  • Responding to demo requests and inquiries
  • Scheduling meetings or calls
  • Sending information you request
  • Providing marketing communications you sign up for
  • Improving website performance and user experience
  • Measuring marketing effectiveness
  • Maintaining security and preventing misuse

We never sell your personal data.

5. Legal bases for processing

We use the following legal grounds under the GDPR:

Your consent

You choose to provide data when you fill in forms or opt-in to communications or non-essential cookies. You may withdraw your consent at any time.

Performance of a contract (or pre-contractual steps)

If you request a demo or meeting, we process your data to arrange that contact.

Legitimate interest

We may process website analytics, security logs, and essential communication based on our legitimate interest in running a secure and effective website and improving our services.

Legal obligation

In rare cases, we may be required to retain or share data due to legal requirements.

6. Cookies and tracking technologies

Our website uses cookies to enable essential functions, improve performance and support analytics and marketing (if you consent).

For a detailed overview, see our Cookie Policy.

7. Who we share data with

We only share personal data when strictly necessary and with appropriate safeguards:

Service providers

These parties help us operate our website and marketing systems, such as:

  • Website hosting providers
  • HubSpot (CRM, forms, email communication)
  • Google Analytics (if you consent)
  • LinkedIn (if you consent)
  • Leadinfo (if you consent)

We have data processing agreements with providers to ensure compliance and confidentiality.

Authorities

We may share data if required by law or regulatory request.

We do not transfer personal data outside the EU unless adequate safeguards (such as Standard Contractual Clauses) are in place.

8. How we protect your data

We use technical and organizational measures to secure your data, including:

  • Encrypted connections (HTTPS)
  • Access controls and authentication
  • Data minimization
  • Regular security reviews
  • Contracts with trusted processors

Only authorized employees and processors have access to your personal data.

9. How long we store your data

We retain your data only as long as necessary for the purpose it was collected or as required by law.

Examples:

  • Contact or demo requests: retained as long as needed to follow up
  • Marketing communications: until you unsubscribe
  • Analytics data: according to retention settings in the relevant tool
  • Cookie data: according to your consent settings

You may request deletion at any time.

10. Your rights

You have the following rights under the GDPR:

  • Right of access
  • Right to rectification
  • Right to erasure
  • Right to restriction of processing
  • Right to data portability
  • Right to object to processing
  • Right to withdraw consent
  • Right to lodge a complaint with the Dutch Data Protection Authority

To exercise your rights, email info@chapter.works with a clear description of your request. We may ask for limited verification to ensure the request is legitimate.

11. Contact

If you have questions about this privacy policy or how we handle personal data, contact us at:

info@chapter.works